Wendy's Not Raising Prices at Busiest Times, Now Offering Cheap Burgers

A story quickly circulated in late February that Wendy’s was exploring a “surge” pricing structure similar to what is used by Uber and other companies

The provided charges the customer a higher price when there is the greatest demand.

For example, you look for a ride from Uber as a massive music festival is wrapping up for the day, but every option is way over-priced because so many people are trying to use the service at the same time.

Wendy’s has since looked to clarify what it has planned for pricing its fast food menu items moving forward.

In a statement to the Associated Press, the company made it clear they were NOT implementing surge pricing.

Instead, Wendy’s wants to install digital menu boards that can be easily changed to adjust offerings depending on the time of day.

In other words, maybe they offer some sort of discount when things are a little slow.

In a promotion tied to March Madness and the NCAA Basketball Tournament (nope, totally not because everyone was worried about the surge pricing)

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